BOBST: Creating Excellence in Competition Looking Forward to SinoCorrugated 2017

World Leader in the Pursuit of Excellence

As a global pioneer in the printing and packaging industry, BOBST is a professional in folding carton, corrugated boxes and flexible packaging materials with first-class production equipment and excellent service. In 2015, BOBST’s consolidated annual sales revenue was 1.331 billion Swiss francs; compared to 2014, they experienced a 2% increase of around 30.9 million Swiss francs. The Sheet fed and web fed businesses units both have reached the high level. From the aspects of regional analysis, BOBST product reservations have reached Europe’s level of excellence. Business developments in Central America, North America and Africa are quite successful, while sales in South America, Asia and China are developing more slowly. Generally 2016 will be a turbulent year, however, a BOBST executive has said; but we still believe that BOBST will produce real growth in China and Asia despite this forecast. BOBST has also planned to provide new customers with upgraded services to simplify workflows and improve efficiency.

It is worth mentioning that in France, BOBST technology is mainly used in food packaging (high resolution graphics, high-dimensional packaging and wine box packaging), e-commerce and automotive packaging. Currently, its French market share had reached more than two-thirds. By contrast, in China, many companies face a variety of business problems such as slow growth; target markets; rapidly changing customer requirements; the excessive pursuit of product performance and service; fierce competition in price, speed and innovation; higher costs; and B2C and B2B sales selections.

In order to take on competition in the market, BOBST has introduced more equipment ranging from separate machines, fully integrated solutions, tailor-made printing lines, with strict quality control for high performance packaging manufacturers. BOBST executives have said that the equipment strength is mainly reflected in the innovation, automation, and latest technology. Overall, the main aim is to provide customers with the highest-level of productivity.

Technological Innovation to Meet the Customers’ Needs

Healthy competition will inspire infinite power. Compared with the same level of products, BOBST’s machines can provide customers with the best ROI (return on investment). Currently more and more companies are starting to focus on how to improve mechanical automation. BOBST thinks this is a future market trend, and also a unique opportunity. Technical innovation is the driving force of development. Most recently, at the Barcelona FEFCO technical meeting, BOBST’s corrugated innovation digital printing press was awarded the gold medal. A BOBST representative briefed the participants on the design, as well as further technical studies, namely two Beta testing corrugated box plants in Europe.

When it comes to the newest BOBST equipment, the representative said that at present BOBST has released two new flexo printing lines: FFG 8.20 EXPERTLINE flexo folder gluing machines and MASTERFLEX-XL off-line or in-line with flat-bed die-cutting. This new equipment is the perfect expression of the BOBST flexographic printing technology in the era of high productivity and excellent quality.

Additionally, BOBST actively takes new measures to meet the needs of the highest-level end users of the packaging industry with graphics printing, high performance printing, high performance printing processes, in-line quality control and convenient maintenance. It is anticipated that the launch of new equipment will fully comply with these new requirements.

Exhibit in 3-in-1 Mega Expo to Gain Market Share

BOBST has exhibited at SinoCorrugated in the past 10 years to enhance market position in China. Through partnership with Reed Exhibitions for many years, the company fully trusts Reed and looks forward to creating a common growth, achieving a win-win relationship.

SinoCorrugated 2017 is doubling down on its preparatory phase. SinoCorrugated 2017 will be held at Shanghai New International Exhibition Centre on April 11-14, 2017, concurrently held with SinoFoldingCarton 2017 and China Packaging Container Expo 2017. Spanning 110,000 sqm, the exhibition will converge more than 1,100 leading brands, showcasing 1,800 high-end and cost-effective equipment and thousands of consumables. Around 65,000 local and international professional visitors will visit, including 8,000 visitors from over 110 countries and regions.

In the face of new challenges and opportunities, BOBST is making efforts in mature markets, offering mechanized machines to replace old machines, meeting the needs of emerging markets and the development of corrugated automation. We look forward to creating and driving excellence through competition!


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