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Seven Units of Chinese HomemadeHigh-end Printers Exported to Saudi Arabia

March 13 , 2017

As the 2017 Spring Festival was coming, there was suddenly an omen of prosperity above No.501, Fengxiu Road, Nanqiao Township, Fengxian District, Shanghai. It turned out that a piece of amazing good news came from Shanghai Dinglong Machinery Co., Ltd. (“Dinglong”). By report, in January 2017 a beverage group with a high reputation and influence in Saudi Arabia ordered seven units of Dinglong’s equipment once, including printers, flexo folder gluers and binding production lines. To assure customer service quality, Dinglong’s team successfully completed the packing and shipment of 30 large cabinets on January 17-20, 2017after 4-day work in a row with a 4-hour rest every day. Such perseverance and dedication are indeed admirable!

Then, what is Dinglong? Shanghai Dinglong Machinery Co., Ltd., which was founded in 1966, specializes in the production of packaging machinery such as carton, carton printing, die cutting and folder gluers. Supported by users in the industry and all sectors of society, Dinglong has grown into a famous enterprise in the sector of Chinese packaging after years of efforts and development. Its high-precision printing slotting die-cutting machines and printing unit flexo folder gluer products have reached the domestically leading and internationally advanced levels. Its products sell well throughout China, and are exported to developed countries and regions, including the US, UK, Italy, France, Spain and Japan. This company wins respect and honors for this industry nationwide when making “Dinglong Brand” trustworthy among domestic and overseas users.  

Behind the brilliant glory are, however, countless hardships and efforts. In fact, this beverage group from Saudi Arabia reached the cooperation agreement with Dinglong in early 2016. Dinglong never disregards this matter, but as always takes an earnest and truth-seeking attitude. Not simply for the equipment sale purpose, it really shows consideration for customers and provides help to them. Since this was the first time that this beverage group had got involved in the carton industry, it did not understand carton equipment. In this situation, Dinglong’s team went to this group’s factory in Saudi Arabia several times, assisting this customer in providing specific solutions according to the factory planning and layout. They conducted a field survey there, and provided the matched suppliers according to the needs of the customer. It took 12 months to finally tailor seven pieces of perfect “bottom drawer” for this customer. The final packing was beset with difficulties, because the logistics suffered blocking and paralysis as the Spring Festival drew near. Dinglong’s team worked against time for four consecutive days and finished packing 30 large cabinets. Mr. Shi, general manager of this company, sighed with emotion, “This is one of the most unforgettable and most meaningful things in my career.”

In the cutthroat market competition situation, many enterprises may ignore consideration for customers in order to gain more profits. But Dinglong always serves as the model of the corrugated carton packaging industry. Instead of maintaining a single buyer-seller relationship, Dinglong has built long-term, mutually trustful strategic partnerships with customers, and has constantly pictured a persistent and true glory history, exploring new but long ways.  To get a glimpse of the elegant appearance of Dinglong’s team, I, an editor, have expected the arrival of the day. Let’s meet at SinoCorrugated 2017 at booth B50, Exhibition Hall N4, Shanghai New International Expo Center on April 11-14, 2017.  Here, I’d like to congratulate Dinglong and elites in the industry beforehand on growing prosperity in 2017!