Sino Corrugated logo
April, 2025
Shanghai New International Expo Centre, Shanghai, China

Simply Extraordinary! ETERNA Launches New Products on Its Open Day 2020

27 Nov. 2020


Shanghai- On November 20, 2020, "ETERNA Open Day 2020" was held at ETERNA’s intelligent factory in Shanghai. The event brought together hundreds of packaging industry insiders, which was particularly meaningful at this time of difficulty.



Themed “Simply Extraordinary—Intelligence Makes Excellence”, the Open Day presented many wonderful and impressive moments through ETERNA’s innovative offerings. Now let’s see what those moments were about!


Brand new look of ETERNA


The event was supported by industry associations and peers in the packaging industry.


Guests gathered in the auditorium


Distinguished guests attending the event include Mr. Zheng Hua, founder of ETERNA, Mr. Zhang Yaoquan, Executive Vice Director and Secretary-general of China Packaging Federation, Ms. Song Wenxian, Secretary-general of Shanghai Packaging Technology Association, Mr. Wu Yunbo, Executive Deputy Secretary-general of Paper Products Committee of China Packaging Federation, Mr. Guo Haixiang, Secretary-general of Packaging Machinery Professional Committee of Shanghai Packaging Technology Association, Ms. Qiu Renjian, Executive Deputy Secretary-general of Packaging Machinery Committee of Shanghai Packaging Technology Association, Mr. Zhou Kai, Purchasing Director of CWB Group, Mr. Ouyang Fengnian, Purchasing Director of YUTO Group Suzhou Factory, Mr. Chen Guian, General Manager of Herui Group, Mr. Song Baomin, Chairman of Huaying Group, Mr. Xi Yifei, Chairman of Dahong Steel Group, Mr. Chen Jialin, General Manager of Leying Group, Mr. Zhao Guiyuan, Chairman of Tianjin Baide Paper, Mr. Wang Wenjie, Assistant Vice President of Reed Exhibitions Greater China.

At the beginning of the event, Mr. Zhang Yaoquan, Executive Vice Director and Secretary-general of China Packaging Federation, and Ms. Song Wenxian, Secretary-general of Shanghai Packaging Technology Association delivered speeches as representatives of industry associations.


Mr. Zhang said that


He had attended several Open Days of ETERNA and never failed to be impressed by the activities and the new product launches.

As the representative of leading post-press equipment manufacturer and service provider, ETERNA has adhered to the philosophy of "simply good" since its inception and made relentless efforts pursuing automated and digital intelligent manufacturing through innovation.

Ms. Song stated that


In the context of dramatic changes in the world’s political and economic landscapes, ETERNA has sticked to the corporate culture of "integrity, responsibility, entrepreneurship and achievement". It has made coordinated efforts to overcome difficulties, while devoting itself to the automated and digital intelligent manufacturing of post-press packaging equipment as part of an effort to deliver high quality and cost-effective products. These efforts have enabled ETERNA to meet the customers’ growing demand in the international market.

Then Jean-Pascal Bobst, CEO of Bobst Group, who was unable to attend the event in person due to the COIVD-19 pandemic, extended welcome to the guests through a video.


Jean-Pascal Bobst said that


ETERNA is an important member of the Bobst Group family, and a perfect complement to the Group. Since the M&A in 2011, ETERNA and Bobst have been the core of a dual brand strategy of the Group in the global market. Thanks to the support from Bobst Group, the quality of equipment produced by ETERNA has been greatly improved. ETERNA’s success wouldn’t have been possible without the support and trust from peers in the industry. On behalf of Bobst Group, he expressed his sincere gratitude to all.


In the end, a group photo was taken as a successful conclusion to the technical exchanges and business negotiations.


Group Photo at ETERNA

Accumulating Strength for Further Success

ETERNA will work with partners towards the future


At the end of the Open Day, the acknowledgement dinner of was held at Radisson Blu Forest Manor Shanghai Hongqiao.



During the gala and the exciting lucky draw, the participants drank to the grand event as they talked about the future of the industry.



Dr. Xie Qiang, Managing Director of ETERNA, and Mr. Lu Wei, Domestic Sales Director, together with the sales team, went on the stage for a toast to express sincere gratitude for the arrival of new and old customers.



The past 25 years have witnessed ETERNA’s growth each step of the way.



Wine and music created a harmonious atmosphere, symbolizing ETERNA’s bright future after the rebranding.



ETERNA Open Day 2020 came to a successful conclusion. Yet on the path to excellence, ETERNA will continue to make progress. We have reason to believe that, by integrating technology, innovation, and intelligence and injecting sincerity, warmth and dedication into every detail of its operations, ETERNA will create an even brighter future!

From July 14 to 17, 2021, ETERNA (Booth No.N4A100) will be present at SinoCorrugated 2021, as part of an effort to celebrate the 20th anniversary of SinoCorrugated!