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Saudi-Based converter chooses EFI Nozomi

19 Dec. 2019

United Carton Industries Company (UCIC), based in Saudi Arabia, has confirmed the installation of an EFI Nozomi C18000 six-colour, single-pass LED inkjet printer from Electronics For Imaging, Inc. The new printer will bring exciting opportunities for UCIC to enter new market segments, expand its customer base and create a competitive advantage in the region.


“UCIC’s priority is to meet customer expectations, which are constantly increasing due to ever changing market conditions,” said Mohnish Rikhy, President of UCIC. “New technologies, such as digital printing, help us meet these demands and stay ahead of the competition.”


The Nozomi C18000 printer will enable UCIC to begin transitioning HD flexo work produced in the company’s five plants in Saudi Arabia to digital. The migration to digital printing will also increase UCIC’s overall production capacity for point of sale displays. The Nozomi is especially beneficial in how it will empower UCIC to better handle shorter runs and changing customer demands.


UCIC decided to purchase the Nozomi for several reasons. “We were impressed with the dual feeding feature of the printer and the three different printing modes,” said Ali Jariwala, Supply Chain Vice President, UCIC. “We expect the collaboration between UCIC and EFI to be fruitful.”