GPMA editor team
The study Manufacturing Content Marketing (Insights for 2021) conducted by content marketing institute pointed out that 70% of those surveyed changed their targeting/messaging strategy in response to the pandemic. Manufacturing is attaching greater importance to digital. The top three types of content that manufacturing marketers use for content marketing purposes are email newsletters (81%), blog posts/short articles (79%), and videos (79%).
Content Creation and Distribution
- 82% of manufacturing marketers used paid channels to distribute content in the last 12 months. Of that group, 79% used social media advertising/promoted posts.